Anti-monumento by André Cepeda

— Book launch

Galeria Zé dos Bois

© André Cepeda
© André Cepeda
© André Cepeda

Launch on September 4th, 7 p.m., with the presence of André Cepeda, essayist António Guerreiro, curator Sérgio Mah and editor David-Alexandre Guéniot.

The publication Anti-Monument brings together a series of fourteen photographs of the Monumento ao Empresário (Monument to the Entrepreneur), situated at the intersection of Avenida da Boavista and Marechal Gomes da Costa, in Oporto. Commissioned by the Associação Industrial Portuense, was inaugurated in 1992 by the then Prime Minister, Aníbal Cavaco Silva. The phorographs were taken between 2014 and 2015, in the time Portugal was leaving the Tróica (IMF, ECB and UE), but still with the effects of the austerity measures present.

“Neoliberalism turns the oppressed worker into a free businessman, an entrepreneur of himself. Today, each one of us is a worker who exploits himself in his own enterprise. Each one of us is a master and a slave in his own person. And the class struggle itself changes, thus, in one’s internal struggle with oneself. Today, those who do not achieve success blame themselves and feel ashamed. People see themselves and not society as the problem”. Byung-Chul Han

Photographs: André Cepeda
Text (Portuguese and English): Byung-Chul Han
Graphic design: Pedro Nora

20 pp. 22 x 34 cm.
1st edition 300 copies
ISBN: 978-989-20-8720-7

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