PAULO BRUSCKY (b. 1949, Recife) is one of the leading pioneers of conceptual art in Brazil, expressing himself artistically through the relationships between art, communication, and technology since the early 1970s. Bruscky is dedicated to artistic experimentation through visual and sound poetry, performances, artist books and films, Xerox art and fax art, installations, urban interventions, and new media. Having contributed extensively to the poem/process and mail art movements, his work is characteristically semiotic, prioritizing non-literal meanings, chance, and coincidences as the foundations for creation.

In the early 1980s, Bruscky traveled to the city of Brusque in Santa Catarina, motivated by the coincidence of the near-homonymy. He collects and manipulates postcards, photographs information signs, street signs, and elements of the city, creating a series of works titled “Bruscky in Brusque.” This approach, which runs through his entire body of work—establishing a link between chance and logic as a stimulating premise for creation—is the reason behind the anthological exhibition that ZDB is dedicating to the artist.