A film to help you fall asleep. 90 Minutes Power Nap (2024) is a film inspired by the ASMR phenomenon, which stands for ‘Autonomous Sensory Meridian Response’. The film seeks to transpose and expand sensations normally experienced individually into a collective context.
The term ‘ASMR’ first emerged on an online forum when several users were trying to find a name for the feelings of well-being they experienced in their daily lives, such as when having their hair cut or having a book read to them in a calm tone. Previously, these sensations were described as a ‘mental orgasm’ or ‘brain tingling’, and were often not taken seriously. However, since 2008, the demand for and production of these relaxing videos has grown exponentially.
